Daily Archives: 20 Febbraio 2017

Costa Coffee – An International Name in Coffee Industry

Costa Coffee – the second largest coffee house in the world is a British international company owned by Dunstable, United Kingdom. It is the largest coffee house in the United Kingdom and a wholly owned subsidiary of Whitbread PLC. Since 1971, they have served their best quality services to citizens of the globe. It is…

A Comparative Marketing Strategy Analysis Between Starbucks and Caffe Nero

Starbucks portrays itself as a high quality coffee for the high class and is priced slightly higher than the coffee of Caffe Nero. It stays true to its American originality and emphasizes solely on its wide range of coffee drinks with only a few snacks and desserts. Apart from that, Starbucks distinguishes itself from other…