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If you are planning to open an espresso bar / coffee shop, then developing an efficient store design and layout will be one of the most important factors in positioning your business for success. Speed of service is critical to the profitability of a coffee business. An efficient ergonomic store design will allow you to…
Over the past 30 years marketers have tried thousands of tactics to sell things. We have heard the "Your to smart to be without this product" tactic. We have heard the "Everyone needs this product" tactic. We have also seen the way that TV sells products making them more appealing then they really are. Has…
To sum it all up the Coffee Giant known as Starbucks Coffee , made a huge impact in all of our lives, from the way we drank our coffee, to the type of coffee we choose. Coffee was never such an idealized item until Starbucks Coffee company showed up and capitalized the entire industry, instead…
When you order a latte, you're ordering espresso and steamed milk. Latte means milk and caffeine latte means milk coffee. This simple drink has been around for centuries, often called by various names, depending on whether you use espresso and steamed milk or regular coffee, and scalded milk. There are also other types of lattes…
Why do you have your coffee at a chain? When you can have a "taste of the mob" at Caffe Palermo. Housed in a building formerly owned by Al Capone, the Chicago mob boss himself. You will find posters of "Blackstone", the Vito Brancato PBS film about the original plan to assassinate JFK in Chicago.…
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